Postmodernism, as the word itself says it, it's a drift away from modernism. Concentrating more on form rather than function, a bigger emphasis goes into feelings rather than rationale. The inner perspective and reflection, as well as bringing classical elements or taking modernist styles to a more extreme level.
The Postmodernist is expressed in many aspects of art, design, literature and architecture.
Moreover, Supergraphics became very popular between the 60s and 70s, reflecting geometric shapes, colors, and large bold letters particularly became very important.
Dan Friedman, is considered a radical modernist artist.
He studied in Basel with Wolfgang Weingart, the pioneer of our generation. He experimented with letter-spacing in sans-serif type, black bar with white type through it.
Like Weingart, Friedman plays as well with letterforms and has them float in space.
Modernism in its essence was a revolt against realism. Basically encompassing the life of those who believed the traditional expressions of art, literature, architecture, were becoming outdated and felt they needed a change. Surrealism became popular amongst the public of modernism.
In opposition to this as we mentioned before post-modernism is more about engaging the viewer in the art itself. Creating work that is difficult to read or to some extent disgusts you.
A reaction against the logical and factual, rather it concentrated more on portraying the inner thought process of the artist. Putting myself into both of these times and eras I believe I'm more of a postmodernist.
Although a logical thinker, I enjoy more leaving the viewer with an intrigue. Involving the psychological aspect of a peace, and presenting it to them in a way that may make them feel uncomfortable but faces them with reality, as difficult and hard as it a\may be to look at.
To me that's where I find meaning in art. In expressing a particular message with the aim of making the viewer think. Otherwise, a pretty picture to look at,with no concept behind it is simply, pointless.
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