Blog Post#6

Holwein- his work is recognizable because of a symbol he puts on every piece. He’s known for his simplistic style particularly with his experimentation with figure ground interactions.
He is also known for his political propaganda. He worked for the Nazis.

UND DU? the use of an intimidating image to recruit people. His reputation was ruined because of his association with the NAZIS

Mcnight kauffer:
1980 piece the ideas of cubism applied to communication design, and brings into play the notion of negative space.

One of the most recognized poster designers of the time was A.M. Cassander.
As time goes by, structure becomes more and more important (metaphor for the urgent need for sustainability?) People are craving reason, and logic, universal truths.
Artists of the time are looking at science and what the role of art is in society.


etoile du nord pullman = for a train that travels from paris to amsterdam. star: destination, train tracks, the tracks are a reclining person,


Dubonnet campaign: “dubo” coming from the word doubt. It is known as one of the most famous campaigns, If you can manage to get the type to work as art and communication. You’ve got it. Paul Rand reworks on the Du bonnet campaign.

Later on comes the Russian Avant Garde :
The first wave (cubo futurism) taking the ideas of futurism and Cubism, and combining them.
Second wave (supremitism)
Third wave(constructivism)

Cubo Futurism: movement and how to express it, taking advantage of scrap materials in their work.

At the time in russia, people didn't have the technology or materials we have today, their work was based solely on what they had which was not much. Printing on the backs of wallpapers to make a book.


Kashmir Malevich, outlines the theme of suprematism, which rejects the premise of utilitarian functions.


In contrast to this, we find constructivism: the only meaningful art has function, and things that have function are art. They renounce art for art’s sake. Art should serve the new communist society.

Known artists from this movement are:
Vladimir Tatlin
Rodchenko
Lissitzky : painter, teacher, architect, typographer, photographer etc. He will influence constructivism. He developed the idea of the proun. He is trying to look for the intersection between painting and architecture. Dorian asks, What is more utopian than building?

He is not to be confused with Kandinski, though at first sight they may seem quite similar because of their highly geometry works.
He influences the Bauhaus,
What he’s looking at is unity and projecting a world of objects.

categorized by aesthetic, asymmetrical balance, sans serif typography- begin to move towards modernism.